Mercedes-Benz Redesigns Iconic Grille for New Electric GLC and Future Models
Mercedes-Benz is revamping its design approach for its next generation of electric vehicles, starting with the upcoming GLC with EQ Technology. Recognizing that its current egg-shaped EVs haven't performed well in sales, the company is going for a fresh start, including a striking redesign of its iconic grille. Inspired by classic models like the 600 Pullman and S-Class, the new grille features a wide chrome frame, a smoked-glass lattice, and contour lighting. A premium version will also offer 942 animated backlit dots, along with an illuminated central star.
The automaker calls this new design language “Sensual Purity” and sees it as a bold step toward the future. According to Mercedes-Benz Chief Design Officer Gorden Wagener, the grille “redefines the face of our brand.” The refreshed design will appear on more models, including combustion-engine vehicles. The redesigned GLC will make its debut at the IAA Mobility show in Munich on September 7, 2025.
The automaker calls this new design language “Sensual Purity” and sees it as a bold step toward the future. According to Mercedes-Benz Chief Design Officer Gorden Wagener, the grille “redefines the face of our brand.” The refreshed design will appear on more models, including combustion-engine vehicles. The redesigned GLC will make its debut at the IAA Mobility show in Munich on September 7, 2025.
